PRESS
&
features

Over the years, I have had the honor of being interviewed by hundreds of press outlets. Below, are a sampling of a few of my favorites.

Top Press Coverage

The Elf on the Shelf is Celebrating 20 Years of Festive Fun – 2025

The Elf on the Shelf Celebrates 20 Years of Creating Holiday Magic – 2025

‘The Elf on the Shelf’ co-founders reveal how a family tradition became a global brand – 2025

Toy creators were told their product was ‘destined for the damaged goods bin’. Now it’s a phenomenon – 2024

How the Elf on the Shelf Took Over Christmas – 2023

How Extremely Seasonal Businesses Can Stay Profitable and Thrive All Year Round – 2023

Insider Q&A: Elf On Shelf Co-CEO Christa Pitts – 2021

How ‘The Elf on the Shelf’ Conquered Critics & Remade Christmas Commerce – 2021

Recent Features

From Marietta to millions, ‘The Elf on the Shelf’ turns 20 – 2025

‘Elf on the Shelf’ founder catches up with Today – 2025

What the Elf on the Shelf Company Does the Other 11 Months of the Year – 2025

‘The Elf on the Shelf’ creators celebrate ‘an incredible milestone’ of 20 years – 2025

The One. The Only. The Elf on the Shelf on BBC – 2023

The Origin Story of a Holiday Tradition, The Elf on The Shelf – 2023

Christa’s Awards

2026 Inc. Female Founders 500 Award Winner

2025 Inc. Female Founders 500 Award Winner

Entrepreneur Of The Year® 2023 regional winner

2015 Webby Award – Social Media

2014 Citizen of the Year Cobb Chamber of Commerce

2014 40 Under 40 – Georgia Trend Magazine

2012 – Inc Magazine – 5,000 Fastest Growing Companies (#71 in retail)

2010 US SBA – Georgia Small Business Person of The Year