Founder & CEO

Brand Builder, Speaker, and CEO behind The Lumistella Company - home to The Elf on the Shelf brand.

Celebrated Leader in Business

Meet Christa

A Symbol for Women in Business

Celebrated as a scion of branding, Christa Pitts has taken a seed of an idea and marshaled it into a flourishing IP enterprise. Today, she oversees the operational success of a thriving International business with 100+ employees, thousands of SKUs and entertainment ventures that bring joy to tens of millions worldwide. 

more on christa

These stats are based on internal data.

under christa's strategic leadership...

25 M+ 

The Elf on the Shelf, Elf Pets, and Elf Mates branded products sold


press features

7.4+ B

media impressions


licensed products