Christa
Pitts
Founder & CEO
Brand Builder, Speaker,
and CEO behind The Lumistella Company –
home to The Elf on the Shelf brand.
Celebrated Leader in Business
Meet
Christa
A Symbol for Women
in Business
Celebrated as a scion of branding, Christa Pitts has taken a seed of an idea and marshaled it into a flourishing IP enterprise. Today, she oversees the operational success of a thriving International business with 100+ employees, thousands of SKUs and entertainment ventures that bring joy to tens of millions worldwide.
under christa’s strategic leadership…
31 M+
The Elf on the Shelf, Elf Pets, and Elf
Mates Branded Products Sold
1,000+
press features
18.6B+
media impressions
+100
licensed products
These stats are based on internal data.
“A Christmastime IP giant!”
