&

PRESS

features

Over the years, I have had the honor of being interviewed by hundreds of press outlets. Below, are a sampling of a few of my favorites.

How the Elf on the Shelf
Took Over Christmas

2023

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WATCH

2024

Top Press Coverage

READ

2023

How Extremely Seasonal Businesses Can Stay Profitable and Thrive All Year Round

READ

2021

Turning a Family Tradition Into a Holiday Marketing Juggernaut

Toy creators were told their product was 'destined for the damaged goods bin'. Now it's a phenomenon

From the North Pole:
The Elf on the Shelf

2020

watch

The Elf on the Shelf: A Birthday Tradition

2013

watch

READ

2021

How 'The Elf on the Shelf' Conquered Critics & Remade Christmas Commerce

READ

2021

Insider Q&A: Elf On Shelf Co-CEO Christa Pitts

Recent Features

Bloomberg Markets 11/27/2024

READ

2024

watch

2024

Elf On The Shelf Co-Creator is Ready for Scout Elf Return Week - Are You?

They Banned the Elf on the Shelf From Their Homes. Then Came the Questions.

2024

watch

READ

Elf on the Shelf Founder on the Brand’s Unlikely but Enduring Success

2023

The Origin Story of a Holiday Tradition, The Elf on The Shelf

2023

LISTEN

The One. The Only. The Elf on the Shelf on BBC

2023

wATCH

Entrepreneur Of The Year® 2023 regional winner

2015 Webby Award - Social Media 

2014 Citizen of the Year Cobb Chamber of Commerce

2014 40 Under 40 - Georgia Trend Magazine 

2012 - Inc Magazine - 5,000 Fastest Growing Companies (#71 in retail) 

2010 US SBA - Georgia Small Business Person of The Year

Christa's Awards