Over the years, I have had the honor of being interviewed by hundreds of press outlets. Below, are a sampling of a few of my favorites.
How the Elf on the Shelf
Took Over Christmas
2023
READ
2025
'The Elf on the Shelf' co-founders reveal how a family tradition became a global brand
WATCH
READ
2025
'The Elf on the Shelf' creators celebrate 'an incredible milestone' of 20 years
WATCH
2024
Toy creators were told their product was 'destined for the damaged goods bin'. Now it's a phenomenon