Founder & CEO
Brand Builder, Speaker,
and CEO behind The Lumistella Company - home to The Elf on the Shelf brand.
Meet Christa
A Symbol for Women in Business
Celebrated as a scion of branding, Christa Pitts has taken a seed of an idea and marshaled it into a flourishing IP enterprise. Today, she oversees the operational success of a thriving International business with 100+ employees, thousands of SKUs and entertainment ventures that bring joy to tens of millions worldwide.
more on christa
These stats are based on internal data.
